Brands taxonomy enables you to categorize your products according to their brand or make and provides similar options like category which can be extended by creating sub-brands as well.

As an example, if you are in a fashion or clothing business, you might need to categorize your products based on their brand or make.

What is brand categorization?

eCommerce stores often categorize their products by brands to represent a guarantee for quality and define a set of expectations, stories, relationships, and memories, in an account for a customer to decide and purchase a product over another.

Sadly WooCommerce doesn’t offer a feature in particular to serve this need, and a brand can’t be considered either as a tag nor a category.

For this reason, CONJ PowerPack comes with a built-in solution to help you create unlimited brands for your shop and enable you to classify your products by their brands.

Add or edit brands

Brands can be managed by navigating to the Products » Brands screen and similar to categories on your products, you can add, delete, and edit product brands as well.

Managing WooCommerce product brands
  1. Log into your WordPress website and navigate to Products » Brands.
  2. Enter a Name.
  3. Optionally, enter a Slug.
    • This is the URL-friendly version of the name.
  4. Optionally, choose a Parent if this is a sub-brand.
  5. Optionally, enter a Description.
    • The description is not prominent by default; However, entering it might help to increase usability and improve SEO in your shop.
  6. Optionally, upload an image or thumbnail.
  7. Click Add New Brand button to save your new brand.

Table of brands

This table lists all of your product brands by row. Brands are displayed hierarchically and alphabetically, and sub-brands are displayed beneath their parents and are prefaced by long dashes. These dashed are only there to show the hierarchy and are not part of a brand’s name.

The table of product brands contains the following columns:

  • [ ✔] — A checkbox that when clicked (checked), selects that particular brand to be deleted with a bulk action.
  • Name — The name of the brand.
  • Description – Brands may have an optional description.
  • Slug — The slug of a brand and usually in lower case letters.
  • Count — The number of products which are members of the brand.

Above the table, to the right, is a search box where you can enter a word, or series of words, and click the “Search Brands” button to search and display all the brands meeting your search words.

Quick edit

The following fields can be modified via the Quick Edit section:

Quickly editing product brands
  • Brand name — To reiterate, the brand name must be unique.
  • Brand slug — Again, the brand slug also must be unique.

Screen options

The Screen Options allow you to choose which columns are displayed, or not displayed, in the underlying Table. Clicking on the screen options tab will show a list of columns with a check-box next to each column.

Also, the number of brands to display in the Table of Brands can be set and modified from here.

Sorting brands

Brands can also be reorderedorsorted by dragging and dropping. The brand thumbnails will then be organized in the same order that they appear in the back-end.

Sorting product brands by dragging and dropping

This order is used by default on the front end whenever the brands are listed. This includes both widgets and the brand or sub-brand views on product pages.

Assigning brands

Assigning product brands

While adding a new product via Products » Add Product, you can select one or multiple product brands from the list.

The taxonomy for product brand is conj-pp-wc-brands

Custom slug for brand archives

Each brand has its own archive, viewable at:

The brand section of the above URL structure can be adjusted by following the steps below:

Adjusting slug for product brand archives
  1. Log into your WordPress website and navigate to Settings » Permalinks.
  2. Scroll down until you locate the Product brand base text-field.
  3. From here you can configure the URL structure by modifying the default value.
  4. Click Save Settings to flush existing rewrite rules or permalinks.

The product brand base should not conflict with the other taxonomy permalink bases as WordPress requires something unique and distinctive to be entered for each base.

Filter brands by widget

Product Brands is a powerful widget that lets users drill-down through your catalog of products via brands, effectively helping them find what they’re looking for quickly.

Product brands widget
  1. Log into your WordPress website and navigate to Appearance » Widgets.
  2. Choose Product Brands widget by either dragging it to the sidebar area where you wish it to appear or click the widget, (select a destination sidebar) and then, click the Add Widget button.
  3. Preview your shop archive page and you should see the list of published brands from your new widget.

This widget will only appear on WooCommerce template files such as shop, tag, category, etc. Cart and checkout are standard pages with shortcodes and thus will not display template dependency widgets.

Last updated: 3 years ago

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